雷军谈 millet tablet “heterogeneous” : to build a new chain


article/lei jun

a lot of rice have been calling for tablets, we do before the Android tablet on the market or too little. But why millet entrepreneurship four years later we began to do? Because the tablet is a very difficult products.

apple CEO Tim Cook no less sarcasm Android tablet. Last year, he says, it occupies the tablet market share 81% of the traffic, many Android tablet added up to over 19%. The year before he even said that all the Android tablet in the warehouse or user in the drawer of the ash.

from a hardware perspective, the Android tablet is not hard to do. Various flying Android board on the market, some are very expensive to thousands of dollars, there are also many poor performance tablet surprisingly cheap. But in the end you will find that each brand at home and abroad of various price Android tablets, are selling well, sell also few people use.

what’s the problem? Or iec.

the mobile phone is a basic function of the equipment, with distinctive with phone calls, text messaging, these two functions will be able to sell the phone. Even if the Blackberry system, Microsoft’s Windows Phone system, with few people, but does not interfere with Phone calls, text messaging, will be able to sell.

tablets are different. Equipment as “heavy content consumption,” it’s not some kind of its own anchor the core functions of rigid demand, so to speak, flat all functions in the content, services, supply chain support. A not enough apps and games and other content support tablet with a cake of plank brick didn’t difference how many.

two years ago, Google Nexus 7 before the release of the first generation, I like Hugo Barra talk about this topic. Google, that he was responsible for the product, I said Android tablet is hard to make up, is difficult in ecology is not outstanding, plenty of apps and games. Without good application ecology, there is no how many users would like to use the Android tablet; And there are not many users to use the Android tablet, also how many developers will not good application and adaptation to the development of the Android tablet.

so do millet tablet core is to establish a chain. Only pay attention to the build of the chain, have the opportunity to do it well.

do iec also need certain methods:

1, must be based on mature filling.

we chose the first Android, makes part of the field of Android application can directly use; Then, we chose the prototypes of nvidia K1 processor platform, the processor is very powerful, the latest architectural level with desktop PC terminal, this makes the PC game is easy to transplant.

the most important thing is that we chose and the Mini Retina version of the same screen, the same resolution, the purpose is to facilitate the transplantation of the application. Had the game all know that the hardest part is cut figure, always cut figure again interaction is very difficult, but based on the mini version of adapter will become very easy. At least at the beginning of the millet released tablet, graft chain is the core of the whole work.

2, the more difficult is that the determination to push the Android ecosystem is?

this determination is not easy. In general, filling agents usually chip manufacturers and operating system vendors, rather than equipment business. This is not just about power, about gain and loss of profit distribution also consider. Because the first two efforts can get return, ARM, all the ARM won’t be missing it tablet market interests; Intel’s efforts to promote the X86 architecture of a tablet market also has its output.

and brand vendors to promote construction of ecological circle, in a pay, other competitors can follow.

this is easy to understand, samsung, asus did tablet, but not out of the big strength to push plate ecological. Because they are not willing to to be sunk silly output trees, but let stays cool. Follow others follow, after all, is the most economical.

when deciding to do millet tablet, a colleague asked me, I really want to do that first out energetically “fool”? I said, well, apple again to expose the Android tablet market, somebody has to come out first. We are very clear, this need to how much effort, and if we succeed, friends can give other equipment dealer rolled a way, to provide more convenient, when friends dealers as long as the proportion of the screen, resolution compatible device can directly share the achievements of the application of the Android open filling.

but someone has to trees? Since many users need Android tablets, millet is willing to contribute to the industry. Cook said Android tablet are rubbish, millet defy spirit, then we can do for you and have a look. At least can let users outside the more cheap and good choice.

our position is in the past few years, we also have some of the accumulation of the ecological construction. We have one of the best Android depth customization system of the world’s beautiful MIUI, it already has the highest activity of more than 5000 mobile Internet users, around its ecosystem, brought together the industry’s most outstanding developer community. The Android tablet is difficult, but we are willing to give it a try. If this is done, that the Android this products, I was so unreliable, we also recognize the.

continue to the next step in the development of mobile Internet industry, the weight of content consumption will be more and more big, the opportunity to also will more and more, the Android tablet. So, we hope that the industry excellent developers and CP are able to work together with us, to support Android more applications and content. This is not just help millet tablet, but will develop Android smartphone is a huge market.

tablets in areas such as video and read the game beyond the user experience of smartphones, in the face of this new industry opportunities, millet is willing to take head, promote the construction of new industry chain.

the industry people with lofty ideals, our trees together!