Acquaintances booty call? Hinge want to do something new


you might think, why the VC fund, the founder of VC and Lowercase Capital investment companies spend $4.5 million on a Tinder clone? This is because the Hinge is to build a “romantic form”, through the analysis of the data structured out two people would want to date with each other. Hinge is not like Tinder through continuous sliding screen you will see many candidates queuing up to date with you, but according to your career, education background, interest and focus on your past hot pairing send tailored for you every day date.

this “dating artifacts, arrange your date” model has attracted much attention. Hinge of iOS and android users in the use of its nine cities rose by 300%, the district of Columbia, Philadelphia, New York, Boston, San Francisco, Chicago, Atlanta, Dallas and Los Angeles.

it’s audience is still a lot less than Tinder. Tinder choice will achieve 850 million times a day and 10 million pairs.

this pairing is special in the application of it is not just in the work, or read the same university through the network of “friends of friends” two pairs (or a friend of a friend of a friend). Its data set, that is, before I call the “romantic chart” will find less obvious relationship between two people, such as ivy alumni tend to like “internal digestion”, while men finance work generally want to date women lawyers.

in addition to extract data from inside Facebook, Hinge users can add some additional labels, their religion, race, favorite rendezvous and personality. Users don’t need to submit similar eHarmony (USA) is one of the largest online dating sites on the embarrassing. Hinge can take advantage of these fields and information to send you for your matching object, at the same time, further follow up what you enjoy. You don’t have to stop to loudly proclaimed to the world “in fact I only like the race girl” or “I just like to believe that the religion of boy”, the Hinge will quietly for you to find the right your partner meet your requirements.

in essence, Hinge and Tinder look the same. You can full screen reading file, turn left and right to change the slide. In addition to their names, you two friends, common hobby, can you still see his surname, employers, education background, and other details. Unlike endless random render files, you will receive a 30 carefully prepared for you matching files, if not satisfied, then you have to wait until the next day to receive new 30.

Hinge recently increased the number of possible date to send, the reasons should be because of its continuous development and mature, but perhaps also in order to make every decision less frustrating. If you only received a dozen people a day of archives, and in the process of reading naturally been struggling, afraid to miss this opportunity. The Hinge became used to carefully sift through an application when you are free, would never like to play when using the Tinder, steal to smile while sliding selection screen. Even so, I found myself more inclined to use Hinge, rather than the Tinder.

McLeod told me Hinge also want to trip to “the romantic encounter” on the muddy water. He says: “sliding choose matching is a start. Our vision is to build a platform for social and found out that, through this platform, you can find you want to pay and you don’t have friends.” After the match the description, Hinge has been send detailed introduction to the user, chances are you’re both very congenial, hit it off.

raised Fund and Lowercase Capital new invested $4.5 million, including the CAA Ventrues, the company Capital and investors before the Middleland Capital and Great Oaks. McLeod told me that the money will be “dedicated to the user between meaningful and effective interaction in real time. As well as expanding the engineering team in New York.”

Hinge at this stage is free, but you should be able to think of it may also use other matching software use trick, let people use virtual currency to use “advanced features such as” recommendation to potential objects, daily gain more pairs, or SMS cannot enjoy without paying for it.

or Hinge can and will build a romantic form data to apply for certification, other date matching companies will have to turn to Hinge. Now people are fed up with the bar chatting up the scene, or a friend introduced, such as if can’t go to the end. They need a better way of contact nearby singles. Tinder proves the dating application pattern of the market, but from different point of view, such as data matching pairs software still has a lot of room to improve and upgrade.

Source: TC