when a big wave in the spirit of the Internet as representative’s new forces to the traditional industries, in the course of and met with obstacles.
last night, about the administration of radio, film and sent a letter to shut down the Internet video box client message began to spread on the Internet. News source the streaming media network reported that the state general administration of press and publication, radio and television network company recently on the Internet TV licence, issued about immediately shut down the Internet TV terminal products in an illegal video software download channel letter.
mentioned two subordinate units of radio, film and television, respectively is the zhejiang province press and publication, NHK and Shanghai cultural administration of radio, film and television. In for the closing of the letter of the former administration pointed out that in the TV media company launched “day cat magic box” Internet TV set-top boxes, carrying love art, sohu video, youku and other commercial audio-visual programs of the client software and TV cat, tai jie video, rabbit video video software and Internet browser software. Harmful for political, pornographic and vulgar shows a lot of bad programmes and copyright piracy to enter TV provides technical support and channel, serious violates the administration of the central requirements and related management policies.
in addition, in zhejiang province of press and publication, NHK the closing of the letter, the administration points out that in the vision of the little red Internet TV set-top boxes, with youku and other commercial audio-visual programs web client software, for a large number of foreign film and television play without state approval and micro with sexual content movies, network drama programs into the television has provided the technical support and other channels, seriously violates the administration of the central requirements and related management policies.
and administration requires integrated Internet TV licence application subject, both on TV and video pass out, immediately shut down all of its Internet TV terminal products in various business, website client software and all kinds of video software and Internet browser software download channel.
on the surface, this action is a series of “net net action” in a move. Before this, also punish the companies such as sina video, quick play. Is behind the administration of radio, film and television of the Internet and related products increased regulation of the signal, also disrupted the rhythm of many companies.
Internet television is considered a gold mine, caused numerous manufacturers, all kinds of Internet TV box is due to luck. The most critical problem in the field of television, however, is not technology, capital and business model, but the policy of the state administration of radio control and license access. In the past the IPTV, the triple play policy game many times, TV content integration and operation of the state administration of radio will always firmly grasp in their own hands.
according to the administration of radio, film and television issued in October 2011, operations management requirements for holding the Internet TV licence institution (no. 181), according to Internet integration of end products can only connect to the Internet TV platform, and can not have other channels of access to the Internet. This means that the Internet TV terminal can only cooperate with Internet TV licences, the public Internet content must not be provided directly to the user. Integration at present, with the Internet TV licences institutions seven: CNTV, hundreds of vision, TV media, media, hunan TV station, south China Radio International, China national radio. Administration of radio, film and television of the Internet terminal equipment to license serial number management.
in the present Internet TV licences in business, because many licences, in promoting their own content platform at the same time, the introduction of the video content of the third party adopted a relatively loose integration strategy, which is currently sorting out the contents of the seeds.