last week, President Chen Dewen released after declaration, changyou CEO Wang Tao BBS issued an open to employees in the company today, explain the purpose and necessity to corporate strategy adjustment.
he said that swim in the game, hard-earned money was holding company platform resources consumed, if depend on the original model, changyou will soon lose their vitality. “Because of this, the company strategy is put forward in the next five years: game to make money raising platform, platform of channels for the game. So we entered the field of mobile Internet and expand overseas business, the corresponding step by step structural adjustment is based on business policy and support business development.”
Wang Tao made the announcement is a great background, company executives departure, heavy losses in the first quarter, weakness of project progress, one after another the downsizing, the layoffs or even President Chen Dewen ever came up the idea of leaving. Cause turmoil in corporate strategy adjustment, swim top to stability obviously.
Mr Wang Tao text is as follows:
dear every swimming:
eight years ago, swimming is a new small companies, a small team of a dozen people. Trip to today, has grown into the domestic large enterprise ranked third, 19 of the world rankings, become annual revenue of more than 4 billion, staff more than 6000 people the industry model. All these made by all swim, unity is strength, selfless dedication!
today, it is clear to all the Internet environment, swim in the game, hard accumulation of advantage, will soon be the platform resources in hand, the company is running out. If swimming is the continuation of the development strategy of the original, only rely on the game, in the fierce competition in the Internet in the river’s lake, changyou will soon lose vitality, even if the next few years the company business double game, is not enough to support the changyou stability and security, because when we are in March, other companies are advancing on the plane. Because of this, the company strategy is put forward in the next five years: game to make money raising platform, platform of channels for the game. So we entered the field of mobile Internet and expand overseas business, the corresponding step by step structural adjustment is based on business policy and support business development. This strategy also has to communicate with all round too much, I hope everyone can understand the purpose of the company to make the strategic adjustment and the necessity.
in recent years the games business continues to grow, take this opportunity to swim also take the pace to develop overseas market. Now our app store programs and other products in overseas has tens of millions of daily active users, resource distribution volume of more than 1.2 billion per month, all the data is well ahead of similar products abroad, has covered more than two hundred countries and regions. Including the domestic market of 17173 media, video, the browser and so on various platforms and applications, the number of monthly active users has reached 239 million, up 182% from a year earlier. Facts have proven that changyou’s platform strategy has achieved great, the company will unswervingly continue to implement this strategy, development platform, grab channels, win opportunities for changyou’s sustainable development.
at present, the company is facing to the challenges and opportunities, in order to support the long-term development of travel service, strengthen the management system, perfect the process of construction and development business is equally important things, as well as the consensus of the company’s management, we will unswervingly promote excellence operation system, a comprehensive look at the traditional management mode, innovative excellence operation concept of the new era. Perfect process and efficient organizational structure is to support the best of the future strategic organization guarantee, necessity being also that enterprise from good to great. Change of decision is not easy, we all know, in the process of change will always encounter difficulties and setbacks, again and again, some problems are inevitable, not a remarkable enterprise growth is plain sailing, and all the challenges and problems, are we look at ourselves, grasped the nettle.
here we also call you swim, with an open and inclusive attitude, love heart, to face the difficulties, open arms to change, ready to face the challenge and overcome it. Ask yourself, no matter what problems a word – “if the love do?”
the company will also strengthen communication and guidance, to create conditions to promote the release of positive energy. Swimming company respect each person’s mind, and in the transformation period, many things break our old habits, people hold different opinions is inevitable, for each swim, have the courage to express their views are grateful, this is also swim for the safety of the transparent corporate culture, and the company emphasized “live happiness, without fear of swimming”.
in the end, thank you again for every a man swim to swim, in the course of a change, you and I continue to grow together, xinxin link, all the way along, until reaching to the verge of light!