Deep throat dialogue: click a taxi has lost its independence development opportunities


the author: ZenNew

the Internet started in 2012, entered the era of thigh. Over the past two years, small to startups, as big as jingdong, youku both in the thigh. To be BAT use, first to have use value. For example, quick take a taxi, click a taxi, ali and tencent, investment they only take a taxi because ShiPeiYu important scenario of mobile payment.

thighs hold large companies, is also a blessing, nature is good, big firms have resources but the sponsor, there is also a loss of independence, may be fish.

remember saw an article in February, the title is called “di di taxi put a big moons, WeChat know?” And click to PR data on pressure too fast, at a few days after has released data, temporary changes into a higher data sent to the media, tencent public relations to fire everywhere.

a VC chat deep throat, and recently mentioned a taxi software the issue again, talk to a taxi click launches satellites, I couldn’t resist asked curiously, as andie tencent really don’t know?

ZenNew: tencent to click support seems very big, is said to have been holding up?

deep throat: click chengwei have been said to independent development, can the independent development has not actually he can have the final say. Click at the beginning of melting C wheel of time has been tencent holdings, subsidies fill up to a day when tens of millions of war, click their money certainly is not enough, still want to who give money, took andie money, is about to see who’s face.

ZenNew: but by tencent holdings also cannot explain di di cannot independent development?

deep throat: late February to early march, when the heat of the subsidy wars, orders, fast and click server outweighs, click on the server at that time was moved to shenzhen tencent computer room, but want to go in is easier than to come out, chengwei wanted to borrow chickens lay eggs, the results into the tencent this nest, chicken out now. Click now to log in their own background, with a Token of tencent.

ZenNew: so di di has become into a taxi tools in the micro letter?

deep throat: that’s right. Click on depend too much on the letter, first click work with micro letter, I think it is quench thirst. Don’t work with WeChat, click can only be fast and pay treasure to stem dead, with WeChat cooperation, waiting for the series also can be eaten by slowly. So-called impatient the disorderly recruit, refers to this.

ZenNew: click on WeChat dependence?

deep throat: from the point of order, micro channel letter to di di order ratio is about 43% – 52%, the highest time to over 61%. I here refers to the taxi directly from WeChat proportion, is actually a click in the HTML page into WeChat, click the channel called “web WeChat”.

ZenNew: that is to say, these users are micro letter, click APP doesn’t contain?

deep throat: that’s right, so click your said user, the data must be water, my estimate is that the weight is more than 2000, I remember when they end of February, their users to around 10 million, and half of them are the micro letter users.

ZenNew: WeChat source of high against bleep do so.

deep throat: not bad, but is very dangerous. Traditional PC Internet era, if any traffic has brought more than half is baidu, that the site is not far from the death, in the mobile Internet is also the logic. Half of the users are micro letter, you also do a fart!

ZenNew: even if tencent invested bleep, also not a bad thing.

deep throat, tencent is not a philanthropist, don’t say is a investment company, tencent also sell even kiss son, you see search, pat, let alone Yi Xun. Tencent good joy buy before investment, also spent tens of millions of dollars, you know what good joy buy reduced to the point, tencent set beauty say buy good buy, didn’t look beautiful said. If one day to play without a series of tencent, is completely understandable, in the commercial business, tencent do it right.

ZenNew: I remember when in February, click to put big moons, was caught. Di di always do that, regardless of tencent?

deep throat: exaggerating a little data is quite common in industry, but continuous zoom satellite is indeed rare, like di di di di said she burned 1.4 billion, tencent’s actually Mr Lau said publicly took only a few hundred million, tencent as a listed company dare not say lies, tube no matter I don’t know. Was the most fun, di di said they fill the 14 $, $user, a lot of people are not thinking, directly make a division, said 14 dollars for a user, this figure is not credible.

ZenNew: compared to bleep, fast seems more bright.

deep throat: I think it has something to do with the style of the eldest, chengwei youthful, and sales, are reckless, just achieve a goal, don’t care. Faster over there is very low-key, not too familiar, don’t understand.

ZenNew: I don’t know how di di internal culture, I have friends want to jump in traditional industry ask my opinion.

deep throat: I know they do pr wai shum wind is gone, is said to be the infighting and they are responsible for the market. Seem to have a responsible for the strategic development of vice President also walked, with chengwei not compatible. Di di internal gangs along anyway to think carefully about job-hopping bleep.