Deep throat fact: 360 why give up Line operation the agency?


today there is such a message, peas officially cooperating with social platform Line open, peas will be responsible for the Line in mainland China services and operations, and integrate resources of both brands and platforms.

in the peas announced the release of the core information is as follows: in the cooperation of both sides, peas will provide Line in mainland area service technical support, the two sides will also strengthen localized content resources and operations of the Line together, joint on both sides of the brand marketing, and integration of the both sides of the platform to assist developers and content providers with high quality.

the industry produced confusion, before the Line agent 360, isn’t it? Why the Line in China’s market operating strategy has changed?

there are familiar with the two companies cooperation insider told cloud network hunting, see Line as a hot potato, early 360 internal before Google and market network of cooperation of both sides, followed by Line ignore reality has yet to obtain the ICP license in China, give up the Line operating agency for 360 is a relief.

the insider and hunting cloud network dialogue, revealed 360 why give up Line operation agency:

cloud network hunting: I heard that, because of the ICP license, terminated the cooperation between the two companies, is that true?

deep throat: indeed, foreign products in the domestic Internet operations, ICP license is not a barrier of the past. According to the regulation, all in the domestic operations of instant messaging, portals, search and wireless value-added services such as Internet products and services must have a ICP license, and in the law of the People’s Republic of China telecom and information services business license has clear provisions, apply for ICP license of the company, must be a registered capital of more than 1 million yuan of the domestic company, joint venture or domestic leading.

when operating in China MSN, for example, is a joint venture company established a joint venture with Microsoft Shanghai Shanghai MSN network communications technology co., LTD., namely MSN China operating companies; Skype’s operating authority in the hands of TOM online in China. Line after entering China, represented by 360 companies operating, Line because does not have the application conditions, has not achieved the ICP license, because the two companies have not equity, so the problem is not solved, eventually led to today’s situation.

cloud network: hunting Line didn’t get the ICP license, operating in China have what risk?

deep throat: according to China’s current policy, the relevant provisions of the foreign capital under the premise of without permission, does not allow the operation of the telecommunication business, including ICP, otherwise is a illegal business.

Google after entering China in 2006, because does not have its own ICP license, so through the cooperation with market network, the market network to run Google. Cn. Google has been linked to market network “share” a ICP license, thus raising broad questions about for Google unlicensed operation, license problem became Google legitimacy of operating in China the biggest hidden danger. After Google and market network to obtain the ICP license by means of joint venture, but also for the future licensing issues Google a hidden trap finally out of China.

the final result we have seen, it is affected not only by Google market network has also been complicity is discouraged, the business is limited by many.

if you continue to cooperate with the Line 360, will be in the same position as market network, give in Line operation the agency for 360’s the right thing to do as soon as possible.

cloud network hunting: take 360 peas, should will also face the ICP.

deep throat: ICP license is the absolute principle, the Line will continue to operate in China must solve the problem of license, otherwise the peas company will face market network of the same risks. As far as I know, the Line a little ignore China’s national conditions, has refused to dominated by domestic companies equity cooperation mode, so it is difficult to solve the problem of the ICP license.

in the last year of 360 to waive the operating agency, after the Line also looked for ali, companies such as baidu, for the same reason all have no.

cloud network: hunting Line on a global scale is very successful, but seems to have no voice in China, has been tepid.

deep throat: the Line is an excellent instant communication products, in Japan, Taiwan, Thailand, Indonesia and other regions are very successful, but apparently not in China.

there are, according to data Line monthly active users worldwide estimated at 175 million, lower than WhatsApp and WeChat, Line strength is ecological and revenue, long before WeChat launched the game center, the Line has many kinds of games, game revenues accounted for 60% of total revenue. At present a total of 23 game on the Line in operation, who push the Line of the game, can quickly onto the App Store in Japan ranked very top position, it is like a micro letter in China. Line in Japan has developed into a mature platform, and covers the voice calls, mobile phone games, news and information, marketing channel and so on.

but the strong correlation between culture and social class products, Japan’s cultural elements in China is not high, esteemed in WeChat heyday, Line products for Chinese users do no optimization, so the Line in China’s popularity even behind and new ecological native products, such as, easy to believe and game operations and ecological construction is more difficult, so the Line in China’s outlook is bleak, from MSN and SkyPE the same fate.