according to foreign media reports, in China, online consumption of men more than women. Women, however, is China’s booming e-commerce market really shapers. In the first quarter of this year, they created the online spending as much as $74 billion. Chinese women online consumption than men are more frequent. More important, many women consumers think e-commerce online shopping has become an integral part of their lives. They are very enjoy the pleasure of online consumption and explore.
Chinese female consumers online consumption amount is much higher than the male. In 2013, more than 60% of Chinese consumers spent more than RMB 3000 on the Internet, most of them women. Can be seen from the chart below, online consumers, spending more than 100000 yuan last year, the number of female consumers accounted for 60% of the share.
high frequency in female consumers online shopping habits, to a certain extent, helped them higher overall consumer spending. In 2013, more than 30% of Chinese consumers online shopping online more than 40 times a year. In these dedicated group of online shopping, female consumers accounted for nearly 60%.
than male consumers, women online consumers tend to think that e-commerce is an interesting entertainment and can easily bring a good feeling. From the point of view of Chinese semantic alibaba’s taobao this name, its meaning is “looking for treasure”. Also further explains, in a shop at taobao, many of them just casual look, random search or browse online goods without purpose.