message on June 19, FIFA (FIFA) has been banned by authorized reason Beats headphones into the stadium, but for many of the World Cup top star, Beats headphones is their favorite, making it the World Cup is almost a Beats the informal “advertising”.
Beats bought by apple company last month, the company produces high-end headphones have become ubiquitous “football accessories”. Whether his (Neymar) or Wayne Rooney (Wayne Rooney), or Luis Suarez (Luis) Suarez), many big-name players is to provide a variety of color Beats headphones. However, because the FIFA had reached a licensing agreement with Beats rival SONY, or so the stars have to compete to attend the press conference when take off Beats headphones.
marketing experts have pointed out, however, this kind of situation was likely to be only increasingly improve the attractiveness of Beats headphones. Served as apple and Google executives, a strategist at Ellen page terry lindsay (Ellen Petry Leanse) said: “when the fans to see the World Cup star outside time wearing Beats headphones, its influence will be to see them wearing adidas soccer shoes or drinking sponsors. In fact, this kind of influence may be larger, because the Beats is not a sponsor, so star wearing the headphones for more authentic.”
Beats Electronics has been the company to $3 billion, the company is famous for its “guerrilla marketing” strategy, this strategy can help the bypass authorized obstacle. During the 2012 Olympics in London, for example, the company gave many high-profile athletes for thousands of headphones, such as the United States basketball team and the entire British delegation, this means panasonic are smarter than the official sponsors.
in the London Olympic Games and the World Cup, Beats officials did not comment. In the World Cup a few days ago, YouTube for a period of 5 minutes of video, the content is the internal omar, suarez, Germany star Mario’s policy (Mario Goetze), the Dutch star Robin van Persie (Robin van Persie), Mexican star Javier Hernandez (Javier Hernandez) and some other players wearing Beats headphones. This period of video called “Before The Game” (The Game Before The Game, The watch to reach 10.6 million times.
earlier this month, SONY issued to all players of the World Cup for free a headset, but so far, still there are very few stars wear SONY headphones appears in public.
source: sina science and technology