text/wu to macro, from
author introduction: a founding partner of cross-border investment and overseas assets management institutions, having Ren Yi and asset management group CEO, such as cisco, vice President of greater China position.
more than ordinary doubters think: Mr Luo don’t understand technology, don’t do a good mobile phone, he will only marketing, so a hammer technology will not succeed. This analysis method actually got. In terms of marketing, Mr Luo such topic maker, easy to make the eye did not earn popularity, it is not the right direction. While making the paranoia of the real product is his strong suit.
as many see Mr Luo is not pleasing to the eye of a part of the crowd, I’ve always wanted to black a hammer. But has been busy on the network host various affairs of state, there is no occasion. After the hammer phone conference is only a day or two, don’t black is afraid of no chance. So, I want to jump out to declare: I resolutely won’t give Mr Luo investment.
of course, a hammer never asked me for the investment of science and technology. But that does not prevent I can in my heart silently turned off him. How many years ago, I have refused him once. That is his Old English training, want to raise money. And I was for a few jewish capitalists at home looking for project, about his interview.
I just earned a little by then, in the midst of a hanging wire to pretend to be Gao Shuai rich phase. Not only about him in the city a well-known private clubs, and lit up a cigar, from beginning to end. That rocks, Mr Luo must feel is met a shitty world, in the deep heart’s core guffawed – while trying to endure without laughing, his face contempt is already bursting out.
let me sad is, this fellow unexpectedly contempt! I will indeed started in investing, simply don’t understand his business plan. Ending is naturally I turned him down, who knows nothing but pretends to know to deceive.
three years ago, Mr Luo for hammer technology. The cause of the accident, he and I boarded the stopped and talked for about an hour to go to his office. This time we both have change. Mr Luo to see clearly, have already had enough of all kinds of investment bankers who pretend to be Gao Shuai rich, no longer think I am such a bum child has the ability to raise funds for the hammer technology.
he is in high spirits of before starting a business, can’t wait to pull people to when he’s blueprint for the audience, even if the audience has the smelly cigars for an hour in spray on his face, also can let bygones be bygones. Do you not know that in this aspect, seasoning for many years, business sense and is not early. The most important thing is: when my hand is really rich, really is a person, quietly inspection of project.
he swung at me as if the along while the hammer, the day to leave but I silently stay on the sidelines of make a decision. But the reason for my decision, and the analysis of a lot of people are not the same. More than ordinary doubters think: Mr Luo don’t understand technology, don’t do a good mobile phone, he will only marketing, so a hammer technology will not succeed. This analysis method actually got. In terms of marketing, Mr Luo such topic maker, easy to make the eye did not earn popularity, it is not the right direction. While making the paranoia of the real product is his strong suit.
a lot of entrepreneurs to make superior products, are not technical experts, just as Mr Luo, cut from the user position. For example, Mr Luo idol jobs. He actually jobs is not a first-class engineers, early success isn’t the first products he do, is an impostor. He has just come from the user Angle perception gift products.
I’m familiar with another example, is the creator of the best sports car race ‘Steve Lin. Celine himself is not a professional designers and a professional engineer, but a fever have a passion for racing and have the rich second generation do too much hard drivers. But it is with him, as a race car driver (user) the perfectionism pursuit of sports car, with one man, almost from scratch made the United States the first shearing section.at run ‘(Saleen), its international professional event win champions once more than the total number of McLaren and ferrari, maserati and aston Martin the sum of the four.
Mr Luo getting excited unceasingly at me for a few hours that day, almost only one theme, is how he natural degree of use of mobile phones and other electronic products is very sensitive, how to despise almost everything on the market and create his perfect dream that a cell phone. He is so successfully persuaded me that I can’t give his investment decision immediately.
the reason is cruel: entrepreneurs, and for the purpose of making superior products ninety-nine percent will let investors compensate miserably. Even if the talented and successful one percent, its success, halfway also occasionally let investors is not here right now. Jobs once and the company shareholders to fire and water is impossible, was forced to flee. But he has since founded by NeXT, is also a big loss, including the legendary entrepreneur Ross perot in the investment on the NeXT boondoggle.
, such as the above mentioned Steve Lin and his company in 2007, also in trouble, not only to sell, I was forced to once left the company, it was not until 2010 was please come back again, and the experience of jobs is a little similar.).
model of entrepreneurs (or obsession with Mr Luo, called “craftsman entrepreneurs”) the cause of the failure are often similar: they think too much of product, and the thinking about how to make the user pay too little, and even think nothing of it. It is said that Steve celine has put forward “inappropriate” because one Russian billionaire bespoke requests, PiTouGaiNao “your ya didn’t understand the car” a reprimand, scolded run directly to customers.
Mr Luo qualifications and haughty are far less than Lin, but teaches the users to have something. Who ridicule hammer mobile phone the elegant simplicity to spiritual sublimation of user interface, will be Mr Luo as “primitive”, inconvenient. Model entrepreneur’s thinking, they just make the biggest product, just need to find a group of “elite” perceive some praise. “Elite” and “to be” the public will follow suit. Unfortunately, the real world: sheep does not follow the lion, they will only follow a leading sheep.
the vast majority of investors have no desire to change the world, they think, but with money as soon as possible. Evil capitalists, every day with a cheque book, is hope to find a good product, but more hope to find a can sell the mediocre products to become expensive marketing genius. Said earlier, most people misunderstand Mr Luo, he don’t really understand the marketing or sales. Manufacturing and marketing are two different things, or his own family luo yufeng is the top marketing genius.
he put the pose is too large, have sinned against a great mass of the leader and fighter jets, predict the hammer phone conference was over, the fighter will be dark to fly out, within the posture, around a hammer mobile phones bombarded. This cell phone will profoundly affect the hammer final sales.
to be honest, it makes me feel shame, after all, starting from the bullog, Mr Luo this fellow make each product, all have the edge. But I still want to loudly proclaiming “as an investor would never consider Mr Luo!” Reason as mentioned above, both also more because, anyway, now I don’t have a cent in hand, altogether rhetorical, black Mr Luo to the dead, also calculate the quote at the beginning he incredibly dare to despise me pretend to be rich Gao Shuai behavior of revenge.