cloud hunting yesterday reported that apple are faced with the problem: the decline in sales, into a stagnant state. Microsoft today released the results show that the growth not only is it a problem, Microsoft’s Surface tablet (although it basic to match the keyboard use) also encountered the same problem.
as its consistent style, of course, Microsoft has not reported sales of Surface. But it revealed a Surface department of revenue. Surface department this quarter revenue of $500 million, more than $893 million in the fourth quarter of 2013 fell 72%.
but with the first quarter of 2013 compared to the same or increased by about 50%, of course, it is also because of the low starting point, in the first quarter of 2013 the first generation of Surface is not popular with the market, released in September 2013, two of the second generation Surface than the first generation of improved a lot.
apple sales decline, Microsoft Surface sales decline. Another source said the second generation of the Nexus 7 sales did not achieve the expected Google and asus. It seems that the whole tablet market has entered the plateau.
market research agency said, after three years of rapid growth, the tablet growth will slow. And on the following aspects:
1, the tablet market mature
2, stable price trend
3, low drive the purchasing behavior of recession
but can be seen from the apple and Microsoft earnings, tablet market actual situation more serious than originally expected.