today, tencent company announced a WeChat enterprise group, responsible for WeChat foundation platform, WeChat open platform, as well as WeChat pay an extension, O2O WeChat business development, xiao-long zhang President WeChat enterprise group, report to the company President Mr Lau.
in addition, also announced the cancellation of tencent tencent electricity holding companies, including physical electrical business merged with jingdong, O2O business letter and detail business group, the virtual business into the enterprise development enterprise group, the ticket business into social enterprise group, Wu Xiao light stay on as tencent, senior executive vice President, reporting to the tencent company President Mr Lau.
xiao-long zhang micro letter today to enterprise group internal email, say micro enterprise group will be responsible for an Internet based on micro letter construction social, opening and O2O platform, to provide users with instant messaging and online entertainment, the life and the commercialization of integrated services, create more value. “This means WeChat has completed the first phase of the hatch, from product upgrade level for tencent’s strategic business system, comprehensive power companies play a bigger role in the field of mobile Internet.”
at the same time, he said, the letter group also absorbed ECC and wealth tenpay some of the team.
after the adjustment, the department will be formally and enterprise development group (CDG), interactive entertainment group (IEG), mobile Internet business group (MIG), network media business group (OMG), social network business group (SNG), technical engineering group (TEG), tencent seven divisions.
WeChat products by tencent guangzhou r&d center team. Since 2011, after the release of fame, formed a powerful social platform, has become a tencent company is on a piece of property. In October last year, according to data from the user has more than 600 million overseas users (more than 100 million). In march this year, Leon report WeChat valuation between $350 and $64 billion.
xiao-long zhang as WeChat product owner in tencent internal status is also rises, from vice President to senior vice President, now WeChat enterprise group’s President.
in the mail, xiao-long zhang also puts forward business philosophy to WeChat team, and hope to continue to carry forward the implementation:
1. Do something valuable to users.
2, maintain our own values, because he will be reflected in our products and services.
3, a small team, be agile.
4, learning, and rapid iteration is more important than past experience.
5, systems thinking.
6, allow the user to bring users, word of mouth to win public praise.
full text for xiao-long zhang internal email below:
micro letter BG’s brothers and sisters,
we all have seen the news of the company: today, WeChat BG was formally established, will be responsible for construction on the basis of the WeChat mobile Internet social, opening and O2O platform, to provide users with instant messaging and online entertainment, the life and the commercialization of integrated services, create more value. This means WeChat has completed the first phase of the hatch, from product upgrade level for tencent’s strategic business system, comprehensive power companies play a bigger role in the field of mobile Internet.
WeChat project proposal in October 2010, January 2011 WeChat released the first edition. We separated from QQ mailbox team got started a 10 small team, grow to BG micro letter today. Micro letter of users, has grown to hundreds of millions of. We are delighted to see the mobile Internet era, the letter into the line of hundreds of millions of people daily life, let time and space in this era with new meaning. Here, I want to thank each WeChat students to pay, and in the three years for you create WeChat trip proud!
new BG, also absorbed ECC and wealth tenpay some of the team. Welcome the new students to join us!
as a new business team, I also hope that before WeChat team some ideas can continue to maintain and carry forward. These ideas, but also has been advocated by the company. To summarize what time here.
1. Do something valuable to users.
we often do in all kinds of weighing trade-offs, at any time, we all want, isn’t this something from the user to consider the value itself. If we want to strategy and user value is violated, even give up short-term interests, should also maintain the user value. Let the user see your efforts, not colleagues and superiors.
2, maintain our own values, because it will be reflected in our products and services.
resolve disputes, it will help us to make a decision. If we think that the user can’t be harassed, we wouldn’t make harassment user behavior in the product. If we don’t have same values, our products and services will be divided for the interests of the collection. Do not make personal values and product values two-face.
3, a small team, be agile.
I hope we in BG size bigger, also can maintain a small team mentality, avoid a bureaucratic and routing. We have been writing PPT, think that it is a reflection of formalization. This somewhat arbitrary, but the goal is to maximize the efficiency of. We will continue to limit the number of staff recruitment, recruit only the best people to join the team. For a good team, staff is also less than good.
4, learning and fast iterative experience is more important than the past.
mobile Internet change quickly, our products and business ideas, also hope that is oriented to the new environment.
5, system thinking.
remember our vision: connecting people, connect enterprise, the connection object. Allow them to form organic since the operation of the system, rather than build division of local business model. We focus on the platform based on connectivity and will open to a third party access platform, built with a third party based on WeChat and ecosystem services. Systems thinking will help us build a transparent and fair business system, make the system run under the rules, to avoid human intervention.
6, let users bring, word of mouth to win public praise.
mesh transmission effect of using the Internet to promote products and services. One example is a small plane war can lead to a storm of mobile games. We are in a Internet era, everyone said yes, if we can make a user will spread the word of mouth. Will our creativity reflected in all details. Creativity is not the scope, but in our daily work of dribs and drabs, users can be perceived.
7, speculative rather than execution.
execution is important, but more hope our daily work is a dialectical process. We advocate debate, in the work to find the right solution by argue, rather than to the interests of the team or give up thinking even thinking habit of interpersonal relationships. Progress from speculation.
these simple values, the hope can be integrated into the daily work of our team.
the past three years, is the growth of micro letter from scratch for three years. The next three years, hope to grow up to be a real WeChat open ability of the system, and develop a healthy ecosystem.
“micro letter beauty” because of you, this is the theme of our last meeting, also to thank you all. Under the new WeChat BG, believe that we will work together to make our products and services do better!