Twitter AD ability soar, $1.6 per one thousand exposures


Twitter 2014 Q2 earnings performance, opened on Tuesday after trading all the way up, rose more than 30%. While Twitter expected losses increase as scheduled, but in terms of revenue and number of active users maintain the stable growth. It is important to note that the key focus of advertising revenue model Twitter, its “advertising value” also has a great improvement.

Twitter Q2 total revenue of $312 million, up 124% year-on-year. Diluted earnings per share were $0.02, breaking the Wall Street known previously forecast earnings per share loss. That is what Twitter is one of the main driving factor shares rose.

Twitter on active users rose 24%, to 271 million. Q1 active users for 255 million. Move from the active users of 211 million, up 29% from a year earlier.

Twitter Q2 GAAP net loss of $145 million, in the same period last year the figure of $42 million.

Twitter 81% of total revenue from mobile advertising business. Every one thousand times the time line to show value of $1.6 last year, up 100% year-on-year.

although Twitter had for active users cannot profit growth is slowing, and Wall Street know bearish. But the stubborn Twitter seems to have been methodically to developing their own pace. Twitter, the future will also plans to introduce new indicators, such as “Twitter messages to reach” to present itself as a social media, is the infinite ability of advertising. To sum up, we believe that waiting for Twitter is winding roads and bright prospect.