movement track hardware makers, who will be the last laugh on this game?
maybe, no one can really successful.
smartphones integration features, wearable device lost existence space
a Nike in wearable equipment failure in the field of communication, the company will be wearable device hardware team Fuelband cut most, can no longer continue to release a product. This let the outside world saw the industry now and in the future continue to face challenges. Large and small production are trying to put the sensor encapsulated into independent products, batteries and other components, but how to provide users with enough value, from being discarded the fate of the soil of the drawer?
the first wristbands released the Jawbone Up failure, finally had to apologize and accept the unconditional return, Fitbit February recall wristbands Force cause skin allergy.
started with exercise and sleep tracking wristbands Lark has just released a run on the Galaxy S5 fitness app. Lark decided to no longer development movement track wristbands. Larlife wristbands released in December 2012, after the project basic to a halt.
“we decided to closely linked to the transition into a mobile sensors, a software company.” Lark founder Julia Hu said: “the hardware is too hard to chew. Involved in the global industrial chain and production problems, and these are beyond your control range, and it is a capital intensive mode.
for wearable equipment makers, the hardware will be more and more tough, not easy. Because they are in the face of severe competition. Smartphone function, continually add wristbands have smartphone makers continued to wear on your wrist function of transplanted to the user devices in the pocket. This trend have cut separate wearable equipment market demand.
especially on the apple iPhone 5 s M7 coprocessor, it has a lot of sensors, is open to a large number of application developers to take advantage of it implementation movement track, and other functions.
“movement tracking equipment market is mobile phone and software used to eliminate the”, accelerator and investment fund Rock Health chief strategy officer Malay Gandhi said: “we have every day with we will be able to track movement of the equipment, it is our smart phones. Go to a lot of repeated investment to a new platform and meaningless.
get highly wearable devices Misfit Shine founder Sonny Vu also agree with this view, even though his career is wearable equipment sales. “Like MP3 and GPS navigation hardware equipment such as single function, motion tracking devices are being fusion, naturalized into the multifunction hardware, such as the iPhone”.
it is true that a smartphone as health tracker has some limitations.
unlike most waterproof wearable devices, you can’t use their phones to measure the distance swimming (most of them not waterproof). Didn’t also the way to use your mobile phone continuously detect the pulse (samsung Galaxy S5 sensor can detect the heart of the back, but not continuous), ring can by hand.
Gandhi think future could be like this: wearable equipment limited niche markets, focusing on the health track, to professional athletes and use those with specific medical conditions. But how big is the market can not clear.
“dirty secret” wearable devices
may be independent of the wearable device of the biggest challenges facing is how to prove his long-term value to customers.
wearable devices must not become mainstream. There are reports that only 5% of americans use similar equipment, another piece of data but also the most optimistic is 15%.
Endeavour Partners last autumn’s online survey reveals the truth of disturbing. Fewer than 10% of adults have motion tracking devices. And the longer the time, the user is not often use such devices. More than half of users do not use for a long time, a third of the 6 months after the users buy threw it out of the corner.
want users to use a product for a long time systems engineering, and contains a variety of elements: design, comfort, ease of use, fashionable joker, draw a sex, etc. Any of them is a problem can let users stop using, such as battery life is poor, the setup program trival, synchronous experience bad… Or cause an allergic reaction.
Fitbit from Fore to profound lessons. The product listed in less than five months to begin to recall, only 10000 users complained it cause skin allergy. So the Fitbit also got at least a lawsuit.
psychological factors are also important. Psychology of human accept and develop new habits – it’s a pity that there are a large number of scientific research basic developers and engineers didn’t dabble in this area. Only the strong sports and health data to users is unable to let people use for a long time habit.
Vu, founder of the Misfit pointed out that the watch is a traditional category, wearable device is a new field, wearable device the entrepreneurial teams are also lack of experience in the field of new people. “There is no dare to claim that a group has 20 years experience in manufacturing wearable devices. So everyone, including us, still in learning.”