cloud network hunting, July 16,
weibo launch information flow optimization plan. Weibo officially announced that it will in large data identification and users to report way, will could have been distributed to the user information of low quality, low interactive content and restrictions on waste marketing information display. Through optimize the information flow, reduce the user in the browse weibo contact frequency of garbage information, improve the user experience and protect the interests of users. Released at the same time, the user will also improve quality of weibo exposure, weibo interaction rate is expected to increase.
according to weibo information flow optimization project director Wang Meng weibo pilot between information flow optimization has been part of the user for about 3 months, the first stage effect, according to the microblogging platform, interactive content, low quality of exposure than previously by 35%; Including celebrity (orange V), the media, the common user account types of exposure has improved, respectively increased by 27%, 41%, 33%; In the on-line optimization strategy, under the action of the user in the flow of information to read weibo content of 14%.
three kinds of low-quality information will be optimized
as weibo users and growing daily active users, the net friend issued a day on average more than 100 million, but some of the low quality of microblog information also present a rising trend, including some user released active marketing information, automatic share, malicious induced plus powder and attention, etc.
weibo has said the microblog information flow optimization for focuses on three kinds of content: the content of the low quality interactive class weibo content respectively, trash, marketing information weibo content, forced attention and account authorization automatically weibo content and malicious refresh content;
according to low-quality information published weibo team category classification, in a short period of time release content identical or highly similar microblogging (can be the same account sustained release, also may be different accounts at the same time), or in a short period of time, made by some low quality APP automatically or trigger automatically share low interactive content, can be classified as low quality of interactive content.
in addition, the report by the user’s weibo marketing information, as well as the reward for the user to take forward, such as application authorization induced attention or forced to pay attention to the flow of information content, the same account in a short period of time release a large number of brush screen weibo, take cheating other weibo content, also can be categorized into along with all the spam category, will be included in limit display category.
optimization will be divided into three stages
according to introducing, weibo information flow optimization plan is divided into three stages, for the limitation of low-quality information display has been launched from April for some users of the pilot, start on the basis of the large data analysis technology optimization mechanism, to identify to limit the low-quality content display.
after 3 months of trial operation, microblogging platform, interactive content, low quality of exposure than previously by 35%; Including celebrity (orange V), the media, the common user account types of exposure has improved, respectively increased by 27%, 41%, 33%; In the on-line optimization strategy, under the action of the user in the flow of information to read weibo content of 14%.
from July 11, weibo will start the second phase of information flow optimization, with the method of technology and artificial processing, placed restrictions on the marketing of junk inside weibo content display. Net friend if you think one of the microblogging marketing content, interfere with the flow of information to read, can report directly, weibo station will according to the informer, the number of weibo user credibility standard for the audit, was identified as junk weibo marketing content, will no longer appear in other Internet traffic. If you are to report account, the results can choose to appeal.
in the next few months, weibo will start the flow of information to optimize the third stage: a concern for the default, forced forward, refresh and behavior norms, including some of the default focus on bank account, refresh distribution to limit the information display, and cheated if it involves the application of waste generated in the content, weibo to limit after the show, will according to the report of the public of the punishment.
weibo information flow optimization project director Wang Meng said, including waste marketing information, low-quality information in weibo every day received complaints accounted for a proportion, to the user in the normal social reading and sharing in the weibo, damage the ecological environment and the user experience, weibo microblogging platform has been through a variety of means to specification and optimization of the above content, and the launch of the microblog information flow optimization plan, will be effective to clean up and standardize the low quality content.
Wang Meng said at the same time, through the early stage of the commissioning, weibo has 20-30% of waste marketing information to realize the rapid processing, at the same time of guarantee accuracy, processing speed is greatly increased, generally only need a minute to get feedback, weibo in the future will continue to big data algorithm optimization, through technical means to set up automatic identify spam and low-quality content mechanism, and the auxiliary artificial judgment to hit, and after cleaning.
reduce information overload, improving the user experience
with the comprehensive popularization of the Internet, information distribution and transmission speed, rich source of information and the rapid spread of information, to a certain extent, the information overload.
in 2006, thousands of Facebook users objected to the flow of information overload, Facebook thus attempts to flow transformation, its main principle is the interactive decision information flow frequency reduction or display, by comparing the interactive action and interaction, eliminating the user is not interested in content, at the same time, based on the relationship of users, especially new interactive behavior to determine whether information display or display priority. Through this a series of moves, Facebook users include comments, sharing, interactive quantity get a boost.
DCCI Internet data center founder, hu said information flow optimization plan is weibo Internet thinking reflected, for the center with the user experience of low-quality content and cleaning and garbage content optimization, will allow the user to avoid harassment by spam, while lowering the threshold of the user to obtain high-quality weibo content, enhance the efficiency of information transmission, to improve the user experience at the same time promote the user to read and use the increase of time, thus promote the weibo activity rose, will be conducive to the user and the sustained and healthy development of the microblogging platform.