Samsung dismisses the rise of China’s core

As we all know, in terms of profitability, South Korea’s Samsung is now the world’s largest chip maker, followed closely by the United States’ Intel. However, today our China’s semiconductor industry is also booming, such as China’s Hisilicon Semiconductor, which is expected to earn RMB 26 billion in 2017.

At present, Huawei is the world’s third-largest smart phone manufacturer. Will Samsung feel the slightest concern for Samsung in the smart phone industry? Recently, Kim Ki-nam, head of Samsung’s equipment solution department, said in an interview with Korean media The Investor that he did not worry at all!

Kim Ki-nam said: “Chinese companies are investing heavily in almost all types of semiconductors, including memory chips, but the technical barriers in this area are much higher than in other industries.” He seems to dismiss the competition from China. , and then said: “To overcome these difficulties, we need not only a large amount of short-term investment, but Samsung will go all out to continue to maintain a leading position in this field.”

In addition to commenting on the Chinese semiconductor industry, Kim Ki-nam also talked about the problem of poor sales of Samsung smartphones in China because in the question and answer session, Samsung’s smartphone market share fell to single digits. Kind of sniper. For this, Kim Ki-nam was not so noisy in his attitude.

He said, “We are sorry for the shareholder because of the decline in market share. When this number dropped to a single digit, we replaced the local leader and reduced the sales organization from two to three. We need For a certain period of time, let’s see if these measures have worked. In addition, the Chinese market is much more complex than South Korea, and we are trying different solutions. In recent months, the latest flagship products, Galaxy Note 8 and Galaxy S9, helped us improve. market share.”

Regardless of whether Samsung is willing to admit that China is currently the global giant in the smart phone market. Three of the top five smartphone manufacturers are from China, and Huawei, in particular, has increased its share of the smartphone market every quarter since 2015. If you maintain the same trend, then the future will likely surpass the world’s largest smartphone maker Samsung. Moreover, this is not just Huawei, and is not limited to China, but also includes other overseas markets. For example, in India, Xiaomi has replaced Samsung as a local leader.

Of course, in the semiconductor chip industry, although domestic semiconductors, including Hass, are growing at an alarming rate, there is bound to be a long way to go before catching up with Samsung. However, time will tell us what will happen in the future. When we really rise, we really want to see what Samsung will say.